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North American Honda and Reynolds & Reynolds contracted Incept Corporation, to conduct customer satisfaction surveys for dealer locations nation wide. Additionally, Incept contacted Honda customers at predetermined intervals prior to upcoming scheduled maintenance and scheduled them for routine vehicle maintenance.
 
This year marks the 50th anniversary of the establishment in 1959 of American Honda Motor Co., Inc. Honda began U.S. motorcycle production in Ohio in 1979, and U.S. automobile production in 1982. The company has invested more than $10.6 billion in its North America operations, including 16 major manufacturing facilities employing more than 34,000 associates, to produce Honda and Acura automobiles, motorcycles, all-terrain vehicles, personal watercraft, lawn mowers, general-purpose engines, and other power equipment products.