For the launch of MSN 8, Incept was contracted to centralize a large marketing effort and streamline efforts for the team at MSN.  Incept managed all data and quality compliance and calibration for 7 centers throughout the country making and taking calls from customers signing up for the new MSN 8 internet access program resulting in over 840,000 conversations and 30,000 new customers!

MSN, formerly The Microsoft Network, is a collection of Internet sites and services provided by Microsoft. The range of services offered by MSN has changed since its initial release in 1995. MSN was once a simple online service for Windows 95, an early experiment at interactive multimedia content on the Internet, and one of the most popular dial-up Internet service providers.

Microsoft used the MSN brand name to promote numerous popular web-based services in the late 1990s, most notably Hotmail and Messenger, before reorganizing many of them in 2005 and 2006 under another brand name, Windows Live. MSN's Internet portal, MSN.com, still offers a wealth of content and is currently the 8th most visited domain name on the Internet.