We know that when it comes to your business, success comes down to how your customers view their experience with not only the product/service, but also with the customer support team. Because it's much easier to convert a current customer than someone unfamiliar with your brand, the goal of your business should be to ensure customers to come back monthly or yearly. Therefore, ensuring that churn is minimized is essential for business success.
In the past year, 49% of people have switched from a service provider or business because of poor customer support. Therefore, in order for your customers to remain satisfied and your business to be successful, exceptional customer support is key.
In marketing and business development, it’s always stated that you need to reach out to leads with the right content at the right time. This is the same when they have already agreed to be a subscribing customer! The best customer support comes down to being available to assist when your customer needs it, how they want to be in contact, and with the personalized help they need.