Sam Falletta

Chief executive officer

Sam Falletta is the CEO of Incept, where he has been responsible for the development and execution of successful customer acquisition and retention strategies for some of the largest brands in the world including Microsoft, Ford, Honda, and the American Red Cross. Under Sam’s leadership, Incept has grown at an average rate of almost 20% per year for the last seven years and has consistently been recognized as one of the top workplaces in NE Ohio by Workplace Dynamics.

In addition to his work at Incept, Sam is active in the community as the founder of TEDxAkron, founder of Kanga Communications, a student-run content marketing agency at the University of Akron, and a board member of several local and national nonprofit organizations.  He is an active speaker on the topics of customer experience and employee engagement.

Sam has also been recognized as a recipient of Smart Business's Smart 50 Award, The University of Akron's Frank L. Simonetti Distinguished Business Alumni Award, named to the 2017 Northeast Ohio 'Who To Watch' list by Smart Business Magazine, the Professional Association of Customer Engagement’s Spirit of Philanthropy and CXE Community Impact Award, Workplace Dynamics Top CEO of a Mid-sized Company, and the Smart Business Spirit of Entrepreneurship Awards, along with several growth awards for Incept.

Sam loves to travel internationally, attend sporting events and concerts, and spend time with his wife and two children at their home in Green, Ohio.


Chuck Baddley

Chief Analytics Officer

Chuck is an experienced analytics and marketing professional who has a passion for simplifying the complexities of data analysis into usable marketing activities that produce results.  After earning degrees in both Finance and Economics, Chuck spent the first 10 years of his career growing his data and marketing expertise by building and managing both Marketing Insights and Campaign Services teams for industry leaders Washington Mutual and American Greetings Interactive. 

Over the past 13 years, Chuck worked on the agency side where he used his expertise and thought leadership to assist numerous clients in leveraging Analytics and Marketing Technology to drive business and marketing growth strategies.

In November of 2016, Chuck proudly joined the Incept team with the shared vision of bringing our clients the promise of Analytics, Simplified, Actionable. 

Chuck is a dedicated husband, father and grandfather. In his spare time he coaches hockey, enjoys time in his garden and is a passionate supporter of causes that promote the well-being of children.


Billie Johnson

VP, Client Results

With over 20 years of contact center experience, Billie serves Incept’s clients through campaign construction and strategic implementation and remains involved with every blood center engagement.  She is the chief auditor for all existing blood center clients and prospective client organizations.  Billie presents annually at a host of industry events and has made herself an invaluable strategic asset for client organizations.  In addition to her hands-on approach to client management, she serves on the American Red Cross Stark and Muskingum County Chapter board, ADRP Marketing and Communications Committee, the InceptGives Charitable Fund Board and collaborates with the Cesar E. Chavez National Blood Drive initiative and the Safe Blood for Africa research project.  She is a member of AABB and Vistage International.


Dave Walter

VP, Operations

Dave’s journey with Incept began in 1998 by making calls for our business-to-consumer clients as part of our management trainee program.  He was quickly identified as a leader and began to manage our evening shift.  Much of Dave’s experience came from managing the launch of MSN 8 for Microsoft, numerous customer satisfaction programs in partnership with Ford, General Motors, and Honda, as well as a variety of lead generation and customer acquisition campaigns for both nonprofit and for profit clients.  During the early 2000s, Dave was an integral part of growing Incept’s client base.  For the last 12 years, he has focused on building company culture and overseeing all aspects of our Operations team, from hiring and training to Quality Control, Human Resources, and Contact Center Results.


James Latsch


James joined Incept in 2010 as an Analyst with several years of operations and analytics experience with a Fortune 500 company.  He rose through the ranks quickly at Incept, first as the Director of Contact Center Results for the Saves division, Director of Business Intelligence, and finally the VP of Operational Systems in 2016.  In this role, James is responsible for multi-function operational systems – sales and operations planning process, project management, business intelligence, bad puns, etc.  James' ability to translate raw data into actionable tactical and strategic insights for Incept and our clients is rivaled by none.

Allison McConnell

Director, Employee Results

Allison’s positive impact for the Incept team has increased steadily throughout her 8 year career, particularly as she has fully mastered her ability to throw up metal hands.  She has proven particularly adept at navigating difficult conversations (unless one of the other participants is crying and has snot running everywhere and it’s just a total mess, ugh), and making Dave think twice before making inappropriate or offensive comments. 

If Allison wasn’t driving positive change here at Incept, she would be channeling her inner septuagenarian and crushing it on the local bingo and bowling circuit.