There are close to 1.7 billion people who have active social media accounts today. Makes sense then that the US spent nearly $10 billion on social media in 2015. It's where your customers and prospects are. It's where they build deeper relationships with their friends and family, and for those lucky (and smart) few brands, it's where they build deeper relationships with you.
Social media is always on. The pressure to respond quickly and on-brand is greater than ever but the challenge is how do you staff for that.
A partner can help be your eyes and ears to draw your attention to the most sensitive discussions so that you can have your most talented people resolve it quickly.