Incept + Membership Organizations
We work with numerous associations and we continue to hear that there are three main objectives this industry is dealing with:
- Increase member engagement
- Increase member retention
- Increase new member acquisition
When you add in a small staff, limited budget, and requirement for board approval, we know how tough it can be to accomplish all of your goals.
why Incept?
Flexibility around capacity constraints
Wish you could ramp up capacity before your annual event without having to hire a full-time employee? We're the perfect solution for those of you wishing you could expand your small staff during specific windows and contract during other parts of the year.
Executive level marketing strategy
Our business has been built on identifying 2-3 strategic, long-term partnerships each year. What that means for you is that you will receive executive level customer service from us, making us a strategic partner in accomplishing your goals, not just another vendor.
Membership life cycle
We have a deep understanding of the member life cycle and its impact on your association. Because of that understanding, we can work with you to acquire, convert, retain, and even re-activate your members, deepening your relationship with them and increasing the value of your member base.
MULTI CHANNEL CAPACITY
We integrate with the member experience through phone, email, live chat, text message, social media and more -- pretty much everywhere your members expect you to be.
Simplified pricing
Our compensation is almost always structured on a pay-for-performance model. We build our clients' success into our financial rewards and align ourselves with those we do business with. Simply put, if you don't succeed, we don't succeed.
A few of our projects:
American Heart Association
Incept has made thousands of calls in support of The American Heart Association providing lead generation services for The American Heartwalk, The American Stroke Association’s Train to End Stroke fundraising marathon, and support campaigns for the AHA Advocacy group. In addition to supporting this incredible mission through trade, we are also proud participants of our local American Heartwalk held every fall.
“Time and again, Incept has exceeded our expectations by consistently meeting project deadlines, providing accurate, easy-to-read reports and delivering efficient, cost-effective solutions to our direct marketing needs.”
PROFESSIONAL Association for Customer Engagement
PACE is the only non-profit trade organization dedicated exclusively to the advancement of companies that use a multi-channel approach to engaging their customers, both business to business and business to consumer. In order to boost member engagement and increase conference attendance, PACE partnered with Incept to conduct a short-term conference-registration campaign for one of their annual events.
Using a customized conversational marketing approach, we were able to drive additional conference attendees, providing a 12% ROI.
The relationship continues to grow as Incept manages the organization’s social media presence, and looks forward to initiating campaigns across multiple channels to boost future conference attendance.
American Society of Civil Engineers
ASCE represents more than 150,000 members of the civil engineering profession. ASCE partnered with Incept in order to re-activate lapsed members as well as renew memberships of those close to lapsing.
Institute of Electrical and Electronics Engineers
IEEE is the world's largest professional association dedicated to advancing technological innovation and excellence for the benefit of humanity. In order to grow their membership base more, IEEE partnered with Incept in order to re-activate lapsed members as well as renew memberships of those close to lapsing.
Using Incept’s customized conversational marketing strategy, we were able to re-activate 952 members in less than 8 weeks of the program.
This relationship has already grown into the identification of future campaigns.
Incept Membership Blog
I’ve spoken with a number of Directors of Member Relations at various associations. One of them was one of an eight-member staff. Another works with 17 other people, and a third works with more than forty staff members in the corporate headquarters of an international organization. Their member engagement goals for 2016 vary, and their strategic marketing initiatives are vastly different, but the one thread that connects them all together is the need for a more focused member retention strategy. The ways they’ve done it before – sharing responsibilities between staff with already-full plates, sending out email reminders that may or may not get opened, or bringing on part-time temps or interns for targeted, short-term campaigns – are simply not as fruitful as they need to be. The result is associations bleeding members at a faster rate than they can recruit, which means annual revenue falls, budgets get squeezed, and strategic initiatives get bottle-necked, sending them on a year-after-year downward spiral.