How do you balance the contradiction of being personally frustrated when you receive outbound telemarketing calls with the knowledge that it drives significant value for your business?
You make sure you’re really good at it.
Times have changed and companies that continue to make outbound calls using outdated strategies are alienating customers by the thousands. Advancements in technology and changing consumer behavior have dictated that outbound conversations be handled in a completely different way.
Your customer's expectation is that if you initiate contact, your representative will be helpful, knowledgeable, and offer something of value. No more scripted rambling for 30 seconds while they wait, uninterested in what you are selling.
If you are still contacting your prospects and customers (and you should), you need to be certain that you have a scientific approach to only calling the ones you need to reach out to and only attempting them when necessary. When they answer, be prepared to take advantage of the opportunity. You don’t know when you are going to get another one.