Consumers are increasingly preferring texting in both their personal and business lives.
Clearly the demand for customer service via text message is growing rapidly too. What could be answered via phone or email is now being demanded through text. In "the age of the customer," companies must deliver content to their customers and prospects through the channel they prefer it.
The process to text-enable your customer care number is easier than you think. Start responding to your customers in the channel that's easiest for them.