Central Blood Bank Selects Incept to Brighten Lives in Pittsburgh

September 15, 2009

9/15/2009 - Canton, Ohio. Pittsburgh based Central Blood Bank (A subsidiary of The Institute for Transfusion Medicine), the 4th largest blood collection organization in the US, has recently closed its Chicago based contact center and out-sourced all call related, donor recruitment to Incept. The decision followed a 12-month, super lapsed recruitment test at Incept's Canton Ohio based conversational marketing firm. The project included recruiting inactive donors whose last blood donation was more than 5 years ago.

"Incept has provided tremendous service and has proven to be experts in their field. We just felt it was time to let them focus on what they do best, so that we could do the same" said Judi Matok, COO of Central Blood Bank.

"Central Blood Bank is a great partner. Their openness and flexibility make them a pleasure to work with". Stated Sam Falletta, President/Chief Results Officer of Incept. Falletta stated that the move will create an additional 24 jobs for the Canton based firm.

About Incept
Incept is a conversational marketing firm that specializes in conducting productive conversations with your current and potential donors, on your behalf.

To learn more about Incept, please visit www.InceptSaves.com or contact Billie Johnson -Billie.Johnson@InceptSaves.com or 800.586.6813

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