Sam Falletta Talks Smart Business

Throughout the last several years, Incept's CEO, Sam Falletta, has written numerous articles for Smart Business Magazine. He's shared his insight from leading a company through rapid growth, best practices for retaining clients and growing profits, and the topic he's most passionate about - engaging employees in our changing world. 

Below you'll find a compilation of all of his articles published in Smart Business Magazine. What's your favorite?

Superhero strategic planning

October 1, 2017

Three possible ways to modify your strategic planning process to make it more durable in these changing times.

Manage your people like Google

July 1, 2017

How to have a big-company impact on your small-company employees.

Customer segmentation, simplified

April 1, 2017

Incept Corp. CEO Sam Falletta explores the nine-box matrix approach to evaluating your customer base.

The importance of knowing when to prioritize speed over perfection

January 1, 2017

In business we are often taught that perfection is the goal; that every detail matters all the time, and that you need to check and re-check everything to be sure that the end product is ideally prepared, simple to read and beautifully packaged. 

Why you can’t afford to undervalue new sales leads

October 3, 2016

It occurs to me that more and more often, there is a disconnect between how sales organizations are built and how buyers are purchasing. This is especially true in business-to-business segments in Northeast Ohio.

Millennials bring challenges, but also opportunity to your business

August 1, 2016

Earlier this year, Pew Research reported a huge change for the future of business that you may not have noticed. As of April 2016, millennials overtook baby boomers as the largest generation in the workforce. 

Rethink the way you talk to customers, employees

April 5, 2016

Rethink the way you talk to customers, employees

Increase employee engagement to improve profitability

October 1, 2015

The Harvard Business Review found the single greatest advantage in the modern economy is a happy and engaged workforce. See how it can lead to more profit.

Frame of Reference: Retain your way to higher profits

March 31, 2014

The field of marketing is changing rapidly. Customers can engage with businesses anytime and have higher expectations than ever.