Incept CEO Featured In Smart Business Magazine

April 1, 2014

Incept's President and CEO, Sam Falletta, is featured in the April issue of Smart Business Magazine. In the article titled "Retain Your Way To Higher Profits," Falletta warns that it costs six to seven times more to acquire a new customer than retain a current one. It's because of this that companies should shift their dollars from low-performing acquisition expenses to personalized appreciation and retention investment.

"By investing directly in those [current customer] relationships, you can ensure you are maximizing the lifetime value of each customer," Falletta states. This is exactly what Incept is most successful at - strengthening relationships on behalf of its clients each and every day.

The entire article is published online and in the April issue of Smart Business Magazine.


About Incept
Incept is a conversational marketing firm that specializes in call center and social media support services in developing and strengthening relationships with current and potential customers for the biomedical, software and automotive industries. Our distinction is a listen before you lead approach that puts customers at the center of everything we do. By understanding the client's objectives, we are able to customize a strategy that brings customers to you. By knowing what motivates customers, we can ensure the right message is delivered every time. Please visit

About Smart Business Magazine
Smart Business Magazine is a national chain of business management journals that offers insight, advice and strategy for C-level executives. Together, our 17 regional publications have featured more than 27,000 of the nation's top CEOs, from Ted Turner to Mark Cuban, and received repeated accolades for journalistic excellence. Please visit

Incept Contact
Sam Falletta
President / CEO
4150 Belden Village Street NW
Suite 205
Canton, Ohio 44718