Incept Selected to Support Client Transition as Market Shifts

Leading manufacturer of cleaning and maintenance chemicals looks to Incept to support transition following major market shift.

April 24, 2012

CANTON, Ohio – An industry leader in the manufacturing of cleaning and maintenance chemicals recently chose Incept to support its efforts to transition from transactional events to annual contracts. The partnership was driven by Incept’s client identifying a dramatic shift in the market, which has forced decision-making authority up the organization’s hierarchy.Incept was chosen because it hires and develops Conversational Marketing TM Experts (CMEs) who build relationships through productive conversations. For this reason, the client chose to utilize Incept to generate appointments at a higher level of authority within the client’s prospective organizations than they had previously enjoyed. By allowing Incept to take on the labor-intensive portion of the sales cycle, the client’s sales team can spend less time cold-calling and qualifying and more time talking with qualified, interested prospects.Incept Vice President of New Client Results Jim Beuoy had the following remarks about the new partnership:“Our client has a great line of green initiative cleaning and maintenance supplies that has been approved by a number of states. And, because they are the manufacturer, they can typically save customers money over their current supply source. They've given us a great story to tell - one of providing a healthier environment for employees, as well as customers, while reducing costs!”About Incept
Incept is a conversational marketing™ firm that specializes in conducting productive conversations with your current and potential customers. Visit Incept on the web at