Central Blood Bank Selects Incept to Brighten Lives in Pittsburgh

Canton, Ohio. Pittsburgh based Central Blood Bank (A subsidiary of The Institute for Transfusion Medicine), the 4th largest blood collection organization in the US, has recently closed its Chicago based contact center and out-sourced all call related, donor recruitment to Incept. The decision followed a 12-month, super lapsed recruitment test at Incept's Canton Ohio based conversational marketing firm. The project included recruiting inactive donors whose last blood donation was more than 5 years ago.

San Diego Blood Bank increases donor commitment with help from Incept.

San Diego Blood Bank, a leader in the donor recruitment industry, has been serving its district since 1950. The Blood Bank wanted to increase their supply and donor list as the needs in the industry continue to rise. Joining with Incept, a conversational marketing firm based in Canton, Ohio, a campaign was designed to contact donors directly and allow them to schedule an immediate appointment.